BabyFayre.com Privacy Policy

Welcome to BabyFayre.com. We respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use and protect information when you visit our website.

1. Who We Are

BabyFayre.com is a baby product comparison and affiliate website providing product information, buying guides and links to retailers.

Data controller: Mark Hamblin

Contact: contact-us@babyfayre.com

2. Information We Collect

Depending on how you use BabyFayre, we may collect:

• Contact form information you submit.
• Email addresses provided for newsletters.
• Browser and device information.
• Website usage data, with analytics consent.
• Cookie and privacy preferences.

3. How We Use Your Information

We use information to:

• Respond to enquiries.
• Provide newsletters when requested.
• Operate and secure our website.
• Improve our content and product guides.
• Understand website traffic with your consent.

Our legal bases depend on the activity. These may include consent for optional analytics and newsletters, and legitimate interests for responding to enquiries and maintaining website security, where appropriate.

4. Cookies and Local Storage

BabyFayre uses essential storage to remember your privacy choices and support website functionality.

Our cookie consent system stores your preferences using the following browser storage key:

babyfayre_cookie_consent_v1

Your preference is remembered for up to 180 days, unless you clear your browser data.

5. Google Analytics 4

With your permission, BabyFayre uses Google Analytics 4 to understand how visitors use our website.

Our Google Analytics Measurement ID is: G-T30324W53H

Google Analytics may collect:

• Pages visited and website interactions.
• Approximate geographical location.
• Browser and device information.
• Traffic sources and session information.

We use this information to improve BabyFayre.com and understand which baby products and guides visitors find useful.

Our consent-controlled Google Analytics script is only loaded when you allow Analytics.

6. Google Analytics Cookies

Actual cookie lifetimes may vary depending on browser restrictions and configuration.

Read Google's Privacy Policy .

7. Your Cookie Choices

BabyFayre's own cookie banner controls Google Analytics. You can:

• Select Accept Analytics to allow optional analytics.
• Select Reject Analytics to refuse optional analytics.
• Use Cookie Settings to change the Analytics selection and save your preferences.

Necessary storage remains enabled. Your Analytics preference is remembered for up to 180 days unless you clear browser storage. These controls do not accept or reject advertising purposes managed through Google's separate consent message.

Change Analytics Cookie Settings

If you withdraw Analytics consent, our consent-controlled loader stops further Analytics loading and disables collection for its configured measurement ID. It attempts to remove accessible first-party Analytics cookies. Withdrawing consent does not erase information already collected.

8. Affiliate Links

BabyFayre.com participates in affiliate marketing programmes, including Awin and Webgains.

We may receive a commission when you purchase products through retailer links, at no extra cost to you.

When you click an affiliate link, third-party retailers or affiliate networks may process information under their own privacy policies.

9. Google AdSense and Advertising Choices

BabyFayre integrates Google AdSense advertising technology. We have published a Google European regulations consent message for this website. Advertising choices are managed through that separate Google message, rather than BabyFayre's Analytics-only banner.

Where advertising technology is used, Google and participating ad technology providers may receive information such as the page address, IP address, browser or device details and advertising identifiers. Depending on your choices and the applicable settings, cookies and similar technologies may be used for advertising, measurement, personalisation and fraud prevention.

Google's consent message explains the purposes and providers covered by the choices it presents. Use Google's separate Privacy and cookie settings control on the website to review or change advertising choices. Reject Analytics in BabyFayre's banner does not also reject advertising purposes in Google's message. Ads may still be displayed without personalisation, subject to the choices and settings that apply.

Learn more about how Google uses information from websites that use its services and Google's Privacy Policy.

10. Newsletters

If you subscribe to our newsletter, we use your email address to send updates about baby products, offers and buying guides.

You may withdraw newsletter consent at any time by contacting us or using an unsubscribe link where provided.

11. Data Sharing and Retention

We use service providers to operate BabyFayre, including GoDaddy for website, database hosting and email delivery, and Google Analytics where you have consented to analytics. We do not sell personal information.

Contact enquiries

We keep contact messages and related correspondence for up to 12 months after an enquiry is resolved, to answer follow-up questions and maintain a record of our response. We delete information sooner where it is no longer needed. Particular records may be retained longer where necessary for a legal obligation or an actual or anticipated legal claim.

Newsletter records

We keep your newsletter subscription details while you remain subscribed. When you unsubscribe, your subscription is marked as unsubscribed to stop future newsletter sends.

Our daily cleanup removes unsubscribed profiles from the live newsletter database once at least 14 days have passed since unsubscribing. It also clears email addresses and stored error details from related delivery records, while retaining basic delivery history. Cleanup may be delayed if a delivery is marked as sending or a technical problem prevents it.

We retain a hashed version of your email address and the unsubscribe date in a separate do-not-email record. This lets us check an address against your unsubscribe choice without storing the readable email address in that record. The hash is not anonymous information and is still treated as personal data. We use it to prevent accidental newsletter sends, relying on our legitimate interest in respecting your marketing choices.

The do-not-email record has no automatic expiry and is kept while needed to respect your unsubscribe choice. If you later sign up again and confirm your subscription, the matching record is removed so your new subscription can receive newsletters.

This cleanup applies to our live newsletter database. Copies in database backups are handled under the separate backup retention arrangements described below. It does not automatically delete email correspondence held in our mailbox.

Google Analytics retention

Our Google Analytics property is configured to retain ordinary event-level data for 2 months and user-level data for 14 months. Google applies the user-data retention period to key-event data too. Reset on new user activity is enabled, so new activity can restart the retention period for the relevant user identifier. This means a returning visitor's identifier may be retained beyond 14 months from their first visit. These settings do not determine the lifetime of most standard aggregated reports or browser cookies.

Affiliate services

Awin and Webgains supply affiliate product information and retailer links. Importing their product catalogues does not itself require us to share your contact messages or newsletter subscriber list with them. When you follow a tracked affiliate link, the relevant network or retailer may process referral information under its own privacy policy.

Database backups

Our scheduled database backup process creates recovery copies in a restricted folder outside the public website directory. These copies may contain contact messages and newsletter records.

After a successful backup run, our script attempts to remove its dated backup files that are more than 14 days old. This is a rolling retention schedule: copies may remain longer if backup runs or file removal fail. We need to monitor the process and investigate failures.

Deleting information from the live database does not immediately delete it from an existing backup. A copy may remain until the backup expires. If a backup is restored, relevant deletion and unsubscribe instructions need to be reapplied before the restored data is used. The 14-day schedule describes backups made by our own script.

Our GoDaddy hosting plan provides access to the previous day's backup. This describes the recovery copies available through the plan, rather than a verified deadline for deletion of every underlying provider copy. It is separate from the 14-day cleanup schedule for backups made by our own script. Neither setting determines how long records remain in the live database or in email correspondence.

Processing locations and international transfers

GoDaddy has confirmed that our hosting data centre is in its Europe region. GoDaddy also provides our email services. The Europe label does not identify a particular country or establish that every email, support operation or backup is processed in that region.

Hosting, email and analytics services may involve processing outside the UK. GoDaddy publishes international-transfer provisions in its Data Processing Addendum. Google publishes its processing and transfer provisions in the Google Ads Data Processing Terms, which cover Google Analytics. The mechanism applicable to a particular transfer depends on the service, contracting entity and destination. GoDaddy support has directed us to its Data Processing Addendum for the applicable terms. This does not confirm a specific country for every service or every instance of support access. You can contact us at contact-us@babyfayre.com with questions about your information.

12. Your Privacy Rights

Under applicable UK data protection law, you may have rights to access, correct or delete personal information, restrict or object to processing, and withdraw consent.

You can contact us at: contact-us@babyfayre.com

You may also contact the Information Commissioner's Office (ICO) .

13. Changes to This Policy

We may update this Privacy Policy to reflect changes to our website, services or legal requirements. The latest version will be published on this page.